The participation of 20 countries has brought together small coffee beans to form a huge business deal in Asia, Africa and Latin America.
07
09
2026
I am a coffee bean. I climbed over the Andes Mountains, crossed the African plateaus, and traversed the rivers of the Indochinese Peninsula, enjoying the journey to China.
Recently, coffee beans from over 20 coffee-producing countries gathered in Beijing to showcase at the 2026 China International Coffee Exhibition. This exhibition brought together 200+ global premium coffee and roasting brands, presenting a global flavor feast and reflecting the strong appeal and consumption vitality of the Chinese market.
Global flavors flock to Beijing
The "2026 China City Coffee Development Report" shows that in 2025, the scale of China's coffee industry reached 354.9 billion yuan, with a year-on-year growth of 13.3%; from 2020 to 2024, the average annual compound growth rate exceeded 23%, approximately 6 times the long-term growth rate of the global coffee market.
This booming expanding market has attracted continuous expansion of coffee-producing countries worldwide, and exhibitors from various countries are competing to promote their local specialty products through the exhibition platform.
The booth of the China-Latin America Cultural Exchange Center not only showcased Guisha coffee from Panama and Ecuador, but also introduced Ecuadorian organic chocolate, flavored banana chips, and a variety of "cross-border" products, which attracted many visitors to stop and taste. The exhibitors from Uganda brought out special Arabica beans grown at an altitude of over 1,500 meters, highlighting the unique flavors of chocolate and caramel from African production areas. The Vietnamese NAPOLI Group brought out popular cappuccino products in their home country, hoping to further expand the Chinese market with this.
"This is our third participation in the exhibition. Colombia is China's third-largest coffee supplier," Oscar, the commercial counselor of the Colombian Embassy in China, told the International Business Reporter. With quality advantages such as hand-picking and washed processing, Colombian coffee is renowned worldwide.
He also presented a set of highly contrasting data: Currently, the average annual coffee consumption per person in China is only 18 cups, while in Colombia, this figure is as high as 333 cups. The huge growth potential has led overseas coffee-producing regions to continuously view the Chinese market favorably and actively seize the opportunities presented by China.
Domestic premium coffee brands compete on the same stage
While overseas coffee-producing regions are seizing the opportunities in China, domestic premium coffee brands also have the chance to compete on the same stage. Brands from both China and abroad are showcasing their products and engaging in mutual exchanges, creating a picture of coordinated development of the entire coffee industry chain.
At the exhibition, Lujiacui Coffee presented the gold medal-winning blended beans from the IIAC International Coffee Tasting Competition, and also showcased the small-grain coffee from Baoshan, Yunnan. "The Yunnan premium coffee is rich but not strong, with a natural dark chocolate and cream aroma. It is suitable for Italian-style brewing and highlights the quality potential of local coffee beans," said Zhao Yingjie, the new media manager of the company.
The full-chain service provider, Vistel (Tianjin) International Trade Co., Ltd., showcased Italian limited-edition handcrafted coffee machines, coffee companions with milk suitable for Asian consumers, Italian handcrafted ice cream, and exhibited samples of the Yunnan Pacamara coffee tree. Relying on 13 coffee academies across the country to deeply cultivate coffee talents, while introducing high-quality overseas resources, they have been striving to promote the international dissemination of Chinese coffee culture.
Small coffee beans not only build a bridge for taste buds but also serve as a major channel for economic and trade exchanges. From bringing high-quality overseas raw materials to China to the steady growth of domestic premium coffee, this coffee industry event is not only a vivid illustration of domestic consumption upgrading but also a vivid example of high-level opening-up. Whether it's the consumers' taste explosion or the entrepreneurs' business opportunities, all are written in the midst of the aroma of coffee, continuing the cooperative story of agricultural product trade and service consumption.