The World’s First International Expo Dedicated to the Coffee Shop Supply Chain

Unlike general coffee exhibitions, the Expo focuses on the coffee shop supply chain, covering green coffee, roasting, equipment, store operations, digital solutions and packaging. Connecting the entire “from 0 to N” supply chain, it is co-built with ICO and 19 global coffee associations, creating a truly international platform for coffee industry sourcing and collaboration.

30 Global Associations, Connecting Worldwide Buyers

Partnering with coffee associations and international organisations from 30 countries, including the USA, Germany, Italy, the UK, Japan, Korea, Brazil, Colombia, Ethiopia, Vietnam, India, Indonesia, Thailand, Malaysia and the UAE, the Expo builds a global network linking major coffee origins and markets. Targeted buyer invitations through associations ensure high-quality international participation, attracting buyers from 150+ countries and regions.

100,000+ Targeted Buyers, Online & Offline Reach

The Expo will feature the Global Coffee Supply Chain Forum, “Golden Bean Award” Innovation Competition, World Coffee Flavour Map Showcase, Global Buyers’ Gala and New Product Launch Platform. Focusing on climate resilience, digital supply chains, sustainability, carbon footprint, overseas expansion and specialty coffee trends, global coffee brands and experts from Asia, Europe and the Americas will share insights from origin to café operations.

International Buyer Factory Visits

The organiser will arrange targeted overseas buyers to visit factories before the show, enabling direct connections between buyers and manufacturers.

Canton Fair Complex + Grandeur, A Global Trade Hub

Powered by Guangzhou’s global business reach and the 240-hour visa-free transit policy, Canton Fair Complex connects buyers worldwide and serves as a strategic gateway to global markets.

Grandeur hosts 90+ international exhibitions annually, with 1,000+ events held over 20 years, serving 100,000+ exhibitors and 20 million+ professional visitors. Backed by 410 million+ data insights,

Grandeur is a leading exhibition enterprise in China and a UFI member since 2019, building the world’s first exhibition metaverse supply chain platform.

RCEP + Belt and Road, Unlocking Dual Market Opportunities

Located at the heart of RCEP and the Belt and Road Initiative, Guangzhou benefits from growing trade opportunities. RCEP covers 30% of global population and GDP, with lower tariffs and improved trade facilitation among members. Meanwhile, emerging coffee markets in the Middle East, Central Asia and Africa are expanding rapidly, making the Expo a strategic gateway connecting RCEP markets with Belt and Road opportunities.